Editorial Policy

Purpose

FaunaHub publishes educational content about animals, pet care, and wildlife. Our editorial policy governs how that content is created, what standards it must meet, and how it is maintained over time.

Content Standards

All content on FaunaHub must meet these minimum standards:

• No invented facts. We do not fabricate scientific classifications, statistics, conservation status, or veterinary data.
• No fake citations. We do not create fake URLs, invent source names, or attribute claims to non-existent studies.
• No lorem ipsum or placeholder text in any user-facing content.
• No fake reviews, ratings, or testimonials.
• No thin content published solely for search engine traffic without genuine informational value.

Pet Health and Veterinary Content

Pet health content on FaunaHub is for general educational purposes only and is not a substitute for professional veterinary advice.

All health-adjacent pages must:

• Include a visible veterinary disclaimer
• Use cautious language appropriate to the uncertainty involved
• Not give diagnoses, medication dosages, or treatment protocols
• Not tell readers to avoid or delay veterinary care
• Mention emergency warning signs where relevant
• Recommend consulting a licensed veterinarian for any health concern

If a pet shows severe symptoms, persistent discomfort, breathing problems, bleeding, poisoning signs, collapse, seizures, or sudden behavior changes, readers should contact a licensed veterinarian or emergency animal clinic immediately.

Wildlife and Conservation Content

Conservation status references are based on IUCN Red List designations where available. Pages explicitly note when conservation data is approximate or pending review. We do not claim exact population figures unless sourced from a cited authority. Where possible, animal profiles and comparison pages link to source-verified entries on the IUCN Red List, Animal Diversity Web (University of Michigan), Encyclopaedia Britannica, and the Smithsonian's National Zoo, alongside relevant government wildlife agencies and recognised conservation authorities.

FaunaHub does not fabricate scientific names, weights, lifespans, geographic ranges, or conservation statuses. Where an exact figure cannot be confidently sourced, the page uses a range or a cautious framing such as "varies by subspecies and source" rather than inventing a precise number. Pages without verified sources retain a visible "Source review pending" note.

Pet Breed and Pet-Choice Content

Breed pages and pet-choice guides on FaunaHub are framed as educational decision support, not guarantees of temperament, suitability, or health. Specifically:

• FaunaHub avoids universal "perfect for everyone", "safe for kids", "hypoallergenic", or "low-maintenance" claims. Individual animals vary by genetics, health, training, socialisation, and environment.
• Where the word "best" appears in a page title for SEO clarity, the body copy explains that this means "potentially suitable based on lifestyle factors", not a universal recommendation.
• Where possible, breed and pet-choice pages link to authoritative references such as the American Kennel Club, the Cornell Feline Health Center, the AVMA, and ASPCA pet-care resources. Reputable shelters, breeders, trainers, and licensed veterinarians are the right source of advice about a specific animal.
• FaunaHub does not cite random pet blogs, retailer product pages, breeder sales pages, or social-media posts as primary sources. Breeder pages are not used as endorsement evidence.

Sensitive Topics — Sources We Use

For sensitive editorial topics — veterinary health, pet food safety, pet insurance, vet-care cost planning, and pet ownership cost planning — FaunaHub aims to use authoritative sources rather than secondary blog content. Specifically:

• Veterinary and health content: AVMA, AAHA, Merck Veterinary Manual, ASPCA Animal Poison Control (where relevant), Cornell University College of Veterinary Medicine, and other recognised veterinary universities and government animal-health resources.
• Pet food safety content: ASPCA Animal Poison Control's people-foods guidance, the Merck Veterinary Manual's food-hazards reference, and AVMA pet-care resources. FaunaHub avoids publishing exact toxicity thresholds, does not give dosage advice, and does not tell readers to skip veterinary care. Known-unsafe foods (such as chocolate and grapes for dogs) are framed as veterinary questions rather than quantified by amount.
• Insurance content: official insurance regulators (such as the NAIC in the United States), government consumer-protection agencies, national insurance associations where appropriate, and current policy documents from actual insurers — only to explain generic policy mechanics, never as endorsement.
• Cost and budgeting content: recognised consumer-protection and government sources where available, alongside the veterinary sources above for clinical context. FaunaHub does not publish country-specific price claims or unsupported "average cost" figures. Cost content is framed as a planning checklist, not financial advice.

FaunaHub does not recommend, rank, or endorse specific insurance providers. We avoid fake citations, unsupported provider recommendations, and provider pages used as endorsement evidence. Pet health content does not replace a veterinarian. Insurance and cost content does not replace policy documents, regulators, or qualified financial or legal advice.

Source Transparency

Authoritative sources we reference for pet and veterinary content include:

• American Veterinary Medical Association (AVMA)
• Merck Veterinary Manual
• ASPCA
• Cornell University College of Veterinary Medicine
• VCA Animal Hospitals
• American Kennel Club (AKC) for breed information

For wildlife and encyclopedia content, we reference:

• IUCN Red List
• Smithsonian Institution
• National Geographic
• Animal Diversity Web (University of Michigan)
• World Wildlife Fund (WWF)
• Britannica
• Government wildlife agencies

When a page's sources have not yet been fully verified, this is noted with a "Source review pending" notice.

Image Use Policy

FaunaHub uses photographs from legally reusable sources only. Approved sources include Wikimedia Commons, public-domain government archives (such as NASA, NOAA, and the U.S. Fish and Wildlife Service), Creative Commons-licensed collections, and recognised educational sources where reuse is clearly permitted.

Every image used on FaunaHub must:

• Be licensed under Public Domain, CC0, CC BY, or CC BY-SA — never CC BY-NC, CC BY-NC-SA, CC BY-ND, unknown-license, or all-rights-reserved.
• Include a recorded source URL, author, license name, and license link. Compact attribution is displayed under the image, and full details are listed on the Image Credits page.
• Show a clearly identifiable species or subject — FaunaHub does not publish photographs with doubtful species or breed identity.

FaunaHub does not use AI-generated "photos" of animals, social-media screenshots, breeder sales images, stock-photo previews, or any image with unclear copyright. If you are an author of an image used on FaunaHub and have a concern about attribution or license treatment, contact info@helperg.com.

Affiliate and Commercial Disclosure

FaunaHub may include affiliate links in some content. Commercial relationships do not influence editorial content. See our Affiliate Disclosure for details.

Content Updates

Content is reviewed and updated over time. Each page displays a "Last updated" date. Readers who identify errors or outdated information are encouraged to contact us at info@helperg.com.